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Our Qualitative Research Tools
Empower your research with data
In-Depth Interviews (IDIs)
Our research consulting experts conduct one-on-one In-Depth Interviews to delve deep into the perspectives and insights of individual participants. This qualitative research method allows us to explore nuanced topics, gather detailed narratives, and uncover valuable qualitative data.
Bulletin Boards
Our qualitative researchers facilitate these virtual platforms to capture real-time insights, opinions, and experiences, making it an ideal tool for exploring in-depth, evolving topics.
Focus Groups
Conduct interactive Focus Group discussions to gain qualitative insights from small groups of participants. Our facilitators guide these sessions to explore opinions, perceptions, and attitudes, providing rich qualitative data and fostering group dynamics.
Shop-alongs
Observe participants as they navigate retail spaces with Shop-alongs. Our qualitative researchers accompany participants during shopping trips, recording behaviors, preferences, and decision-making processes.
Our Qualitative Research Tools
Empower your research with data
Ethnographies
Our consultants conduct in-depth fieldwork to observe and document participant behaviors, rituals, and practices, providing rich qualitative context.
Video Open-ends
Our qualitative research services incorporate video submissions from participants to capture their unfiltered reactions, opinions, and emotions, adding depth to quantitative data.
Role Playing & Gaming
Foster creativity and empathy in research with Role Playing & Gaming. Our qualitative consultants use these interactive methods to encourage participants to explore scenarios, attitudes, and behaviors in a dynamic and engaging way.
Field Trials
Test products, services, or concepts in real-world settings with Field Trials. Our research experts design and oversee these qualitative studies to observe participant behavior, gather user feedback, and identify areas for improvement.